This can be done side by side, on top of each other, centred, magnetised.
Here one product is placed on more than one shelf level to achieve 15–30 cm placement space. vertical product placement: a different stream with its follower is the vertical product placement.Different researches found that a minimum placement range between 15–30 cm of one single product is necessary to achieve an increase in customer advertence (depending on the customer distance from the unit). horizontal product placement: to increase the concentration of a customer for a certain article, a multiple horizontal placement side by side of one product is applied.The visual product placement is supported from different theories: In short, the primary targets can be summarised with a turnover and profit increase. creation of an optimal commercial product placement.creation of an optimal visual product placement.Primary targets which should be achieved with planograms:
Apparel brands and retailers are more focused on presentation and use pictorial planograms that illustrate the look and also identify each product. Fast-moving consumer goods organizations and supermarkets largely use text and box based planograms that optimise shelf space, inventory turns, and profit margins. It is primarily used in the retail sector. The rules and theories for the creation of a planogram are set under the terms of merchandising. A planogram defines which product is placed, in which area of a shelving unit and with which quantity. Today, planograms are used in a variety of retail areas. Often, a consumer packaged goods manufacturer will release a new suggested planogram with their new product, to show how it relates to existing products in said category. Les positions de produit imputées peuvent être représentées dans une carte de probabilité, ou utilisées pour réaliser des corrections à un planogramme préexistant.A planogram is often received before a product reaches a store and is useful when a retailer wants multiple store displays to have the same look and feel. The imputed product locations may be represented in a probability map, or used to make corrections to a preexisting planogram. Le système d'affichage peut également modifier le planogramme sur la base de l'orientation et/ou de la position de l'image acquise. The display system may also modify the planogram based on an orientation and/or position of the acquired image. Les positions géométriques sont associées à des objets physiques modélisés dans le planogramme. The geometric positions are associated with physical objects modeled in the planogram. L'ordinateur central permet en outre de prendre contact avec des fournisseurs de produit de manière que la quantité de produit fourni coïncide toujours avec les besoins du diagramme de planification. The central computer further contacts product suppliers so that the quantity of supplied product always meets the requirements of the planogram. Le planogramme est ensuite mis à jour (1408) avec des informations concernant la position géométrique. The planogram is then updated (1408) with information about the geometric position. Le système d'affichage peut ensuite identifier la structure de présentation et obtenir un planogramme. The display system may then identify the presentation structure and obtain a planogram.
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